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Abstract
To read and gain value from this book, I first had to research some basic concepts. Ethnography Firstly, what is ethnography? Ethnography is a qualitative research method in which a researcher—an ethnographer—studies a particular social/cultural group intending to better understand it. Ethnography is both a process (e.g. one does ethnography) and a product (e.g. one writes an ethnography). In doing ethnography, an ethnographer actively participates in the group to gain an insider’s perspective and to have experiences similar to those of the group members. In writing ethnography, an ethnographer creates an account of the group based on this participation, interviews with group members, and an analysis of group documents and artefacts (Kramer and Adams, 2017). Sociology.
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